How do you launch a skincare product made with natural ingredients? You make a living, breathing work of art inspired by nature. This special art project formed the heart of this campaign, supported by social media, in-store retail and PR events.

Client: Swisse
Agency: Noisy Beast

How do you show that nutrition and wellness play a big part in fitness? By letting six ordinary Aussies train with AFL star Patrick “Paddy” Dangerfield to learn his fitness secrets. This content series was supported by socials, behind the scenes content and in store retail ads.

How do you prove winters don’t suck when your immune system is fit and strong? With healthy hints, winter warmer recipes, even a guide to the best winter events in Broadsheet, we showed Aussies how to “Do Winter Well.”

Client: Swisse
Agency: Noisy Beast

How do you grab attention on the socials AND encourage people to get active? With one-minute work outs on their feed!

Agency: Noisy Beast
Client: Swisse

As Content & Creative Lead, I managed Spacetalk’s content team, brand messaging and marketing campaigns. It was all about helping safety-minded families stay “Confidently Connected'“.

Brand: Spacetalk

How do you show the human side of of this giant shipbuilding company? By capturing real stories of their workers, suppliers and communities.

Client: BAE Systems Australia
Agency: Elmwood Brand Consultancy